Entertainment Marketing is one of the fastest growing elements within the marketing mix of today’s forward thinking companies. It helps create an emotional connection with your target audiences, keeping your brand relevant and at the forefront of consumers thoughts. However, unfortunately it tends to reside in parts within select advertising agencies, media agencies, promotions agencies and design related organisations.

At the PR Entertainment Group, we bring together the collective experiences and hard work of our people who come from a wide range of professional backgrounds and whom we believe to be our most valuable assets.

The work we do within the world’s most entertaining environments creates fantastic communication and Public Relationship opportunities for our corporate clients, city and event partners and of course enhanced access to world class entertainment for the general public, our audience!

The key to successful entertainment marketing programs lies in the relevance and connection between the brand and the entertainment proposition your target audience is looking for. We focus on connecting clients’ brands to content and programming that makes the most sense for the brands positioning and growth, and developing ideas and opportunities for integrating the brand within the infinite world of entertainment.

We deliver an exciting array of entertainment-driven and subsidiary events, including event launches, product launches, media events, and deliver strong product and branded messaging within top entertainment media platforms.

Our expertise and capacity enables us to offer deep-rooted relationships within the film, music and sport’s industries. We harnesses the reach and power of quality entertainment to engage consumers. We help our clients develop high-impact entertainment marketing programs that drive sales and generate positive brand exposure and penetration.